Welcome to Content that Counts

How to build reputation and sales through your social media content!

Are you struggling to keep pace with the changing social media landscape? Multiple platforms, changing algorithms and pressure to create a never-ending stream of content can leave you feeling exhausted and time poor.

The truth is you don’t need to be everywhere to make an impact. Save your precious time and money by understanding which social media platforms serve your business best, then populate them with content that makes the biggest impact. Content that will not only boost your reputation, but convert to sales as well.

This course puts you back in the driver’s seat, giving you the confidence to not only make sales on social media but build your reputation with your engaging content.


You’ll learn:

  • How to develop a clear vision statement for your business to set up a successful content plan
  • Latest trends and insights in today’s social media landscape
  • How to build your reputation through content
  • How to get your content seen by the right audience
  • How to choose the right social media platform to suit your business needs
  • The best times to post your content on social media
  • The rules of tagging and hashtag usage
  • Social media algorithms explained
  • How to 'sell' on social media without it seeming like a sales push
  • Understanding the social media analytics
  • How to post ads on Facebook's Ad Manager and LinkedIn's Campaign manager
  • Build your own content strategy using my 10 step plan


Register today and you'll also receive:

  • Lifetime access to all modules
  • The ability to work at your own pace
  • Clear action items at the end of each section designed to set you up for success
  • Immediate access to my social media cheat sheet and 31days of content ideas
  • Exclusive access to our Facebook community, allowing you to brainstorm with other course participants across the globe.
  • The first to hear about new courses

- Gold Coast Young Entrepreneur finalist 2018

Min Rogers Content that Counts coach

Meet your coach

Hello, I’m Min. I pride myself on knowing what makes a good story and how to turn that into thumb-stopping content.

I’m the co-founder of communications and media company Very Media. Before starting Very, I was an award-winning journalist, a trusted media advisor for a government department, and I managed a digital communications team and strategy for one of Australia’s leading universities.

When it comes to coaching and teaching, I’m a consultant for the Queensland Writers Centre, delivering workshops on content strategy. I also teach public relations and communications strategies at tertiary level, and I led a social media strategy “roadshow” for staff in the higher education sector.

My ability to implement and execute successful communication strategies for businesses was recognised when I was named a finalist in the Gold Coast Young Entrepreneur Awards 2018.

I hold a Bachelor of Communications, a Diploma of Marketing and a Graduate Certificate in Education Law.

"As a start up business I was becoming overwhelmed with how complex social media could be. There is so much emphasis on how important it is to get it right, as it could hinder my reputation, my business and of course sales. Social media became a daunting topic until I was introduced to 'Content that Counts'. The course provided me with clear and precise information on how to use social media to support the growth of my small business in an organic and cost effective way. I feel confident now having a structure of how I can create content that will engage users and that is well recognised by social media platforms without having to spend a fortune. Social media no longer feels daunting and I am excited to create quality content thanks to Min."

- Lauren Hawking, Founder, better health Magnesium

"Min has been instrumental in getting my online business to market. From initial conversations she helped me draw out my mission and goals and then went to work on helping me create my brand, message and content. From copy, to creative, to launch and then marketing, Min has been like a business partner in my venture. Her skills, energy and professionalism are truly first rate."

- James Evenden, The Man Shred

"Wow!!!! where do I start as a small business owner I thought that you had to be on everything.I also thought I knew a lot about social media but after doing min's content that counts course I found out that I didn't know anywhere near as much as what I thought I did. Being a mum of two small young girls and running a small business I do not have much time on my hands it was great that I could sit and do this course and it not take me 6 months to know the information. I also think it's awesome that I have her on hand if I ever get stuck."

- Kylie Wallbank Jerome, TV Cabling Solutions

"Min is one of the sharper minds making sense of our digital world right now. She has an acute understanding of the interaction between human behaviours and technological functions and how they combine to deliver the very best marketing outcome for any business or organisation. Her journalistic background means she delivers precise and succinct communications in an easy-to-understand way. She has a compelling story and a track record of success."

- Dean Gould, Chief Marketing Officer, Southern Cross University, Australia


Or express your interest for FREE today and receive industry updates!

In-person workshop delivery option:

Do you have a number of staff who would benefit from learning about how the social media landscape can improve business outcomes?

Book Min for a physical training session in your workplace today.

Not only will you learn everything that is included in Content that Counts, but it will be tailored specifically to your industry.

Please contact Min for a quote, as prices will vary depending on travel and number of staff.

Email: minrogerspr@gmail.com